Masterclass Analytics for Media Managers
Defining and refining KPIs for publishers; Understanding Google Analytics and Crowdtangle (and others) to track and measure publisher KPIs; Assessing and growing data maturity; Tom Trewinnard and I helped media managers to think about and make sense of the right data in this 4-hour masterclass for the Centre for Media Studies of SsE Riga. Page […]
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