Annika Ruoranen is the corporate strategist from Finnish Public Broadcaster Yle and one of the CUNY J-School Class of Media Leaders of 2022. Previously she was Head of Change at the Yle News Lab, and worked different roles in Content Production Workflow, and as a Head of Audience Insight.
In this video Annika, Nadin and I talk about:
- how strategy works at a public broadcaster
- developing an interactive game about trolling and disinformation to reach younger audiences
- how to build and maintain trust in journalism
- audience engagement
- Joining the Executive Program in News Innovation and Leadership at the Craig Newmark Graduate School of Journalism
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