Masterclass Analytics for Media Managers

• Defining and refining KPIs for publishers;
• Understanding Google Analytics and Crowdtangle (and others) to track and measure publisher KPIs;
• Assessing and growing data maturity;

Tom Trewinnard and I helped media managers to think about and make sense of the right data in this 4-hour masterclass for the Centre for Media Studies of SsE Riga.

4-hour masterclass by @Tom_El_Rumi & @campodipace

?Defining and refining KPIs for publishers
?Understanding Google Analytics and Crowdtangle (and others) to track and measure publisher KPIs
?Assessing and growing data maturity

FEB 25, 14:00 – 18:00https://t.co/KLsJwdXgKi pic.twitter.com/sPvWd1dohQ

— Centre for Media Studies (@Media_SSERiga) February 15, 2021

Page views, unique visit, time on site, bounce rate, social sharing – there’s a near endless list of data points that publishers can use to assess performance.

But which metrics are the most useful in defining a coherent strategy? How can tools like Google Analytics and Crowdtangle be used to optimize strategic data insights? How can newsrooms improve their data maturity and ensure that data is incorporated as an integral input in strategic processes?

In this workshop we tackle these questions head-on and give you the key ingredients for a coherent data and analytics strategy for your newsroom.